Your Coach offers salon management specific telephone workshops incorporating business education, staff management education and marketing education.

What exactly is a telephone workshop?

A Your Coach Management Tele-Workshop is a 45-minute workshop that is held twice a month, at a nominated time for you to join in by telephone. However, we understand that as a salon owner, you are incredibly busy and your daily schedule does not always go to plan. Staff calling in sick or clients needing to move appointments etc, so we give you a choice. You can be part of the telephone workshop live or, if you are unable to participate you will be emailed a link that will allow you to download an MP3 recording of the live workshop so you don’t ever miss one. Then you can listen at your leisure as you drive in the car or at a time that suits your busy schedule.

What if you do not know how to download an MP3 recording?

We will assist you. Just call Your Coach on 07 32879199

The subjects will all be about beauty specific business

The content of every workshop will be beauty specific and all the subjects will be areas that affect salon businesses on a day-to-day basis. Each workshop will be hosted by either Faye Murray or one of the other expert coaches and trainers from the Your Coach team, who know what is needed to operate a successful salon, especially in the tough economic time we are facing.

You will also hear from other salon owners and industry experts we invite to join from time to time because of their knowledge on a given topic.

As a bonus an exciting marketing idea with a template will be added to the members area with each tele-workshop.

Wednesday May 12th
Business Topic: How to prepare and conduct an interview so you choose the right person
Marketing Topic: Newsletters/Info news . How to get these just right. A guest will join us who is very clever at getting this to look great and getting the words to work for you.

Wednesday May 26th
Business Topic: How to induct a new person into your salon so they become one of the team and embrace your values and standards
Marketing Topic: Postcards. One of the most cost effective and results effective marketing things you can do. The tips you need to know to get them to look fantastic and how to use them to get results. Do you use your answering machine as a marketing tool?

Wednesday June 9th
Business Topics: What systems and structure are necessary to be in control of your salon business.
Marketing Topic: Ideas to keep your loyalty programme fresh and active.

Wednesday June 23rd
Business Topic: The secrets to creating a strong team and getting them to stay for a long time. A guest will join us who has a proven record of great team management.
Marketing Topic: How to hold a client evening that looks like a social event but is a great marketing event for your salon.

Wednesday July 14th
Business Topic: How to build a fantastic IPL business in your salon. Our special guest will be Julie Proud from Exclusively IPL. Julie has a wealth of knowledge and expertise that she will share with you on how to really grow the IPL services in your salon. How to manage a team member who constantly makes up their own rules? So often people ask this question. They feel like they are not in control of their staff. We will give you the steps to take to make sure you are the one setting the standards…..without confrontation and bad feelings.
Marketing Topic: Update your marketing plan for the remainder of 2010 and ideas you could include to make it really generate success.

Wednesday July 28th
Business Topic: Are you different or better than your competitors? How much of what you offer in your salon is also available in the salons near you. We will give you ideas to stand out and be different and better than your opposition.
Marketing Topic: Our guest for this subject will be Vanessa McDonald from Boutique Marketing. We will discuss one of her brand new 2010 marketing ideas that a lot of salons are using with great success. This strategy is directed at driving new clients to your salon. You will love this and the good news is Boutique Marketing do it all for you.

Thursday 12th August as Wednesday August 11th is a Holiday in QLD
Business Topic: Money is not the only motivator of staff. Many salons have in place an incentive system that they introduced some time ago and by now everyone has almost forgotten all about it. Our guest who is a successful salon owner will share with you ideas as to how they keep their incentives alive and exciting.
Marketing Topic: Is your salons birthday in your marketing planner? Birthdays are a great excuse to celebrate so why not use your salons birthday/anniversary to market and promote your salon. We will give you some great ideas for a week long of birthday promotions or a day of promotions.

Wednesday August 25th
Business Topics: Do your clients feel special? One of the things that your clients want when they come to your salon is a great experience. There are many ways to do this. We will give you some ideas on how to get the wow factor happening.
Are your expenses under control for the year? This will be a great check to see how you are managing and controlling the day-to-day expenses of your salon. We will give you some industry guidelines to use and lots of ideas on how to cut expenses without too much pain.
Marketing Topic: Spring marketing. A great time of the year to make some changes in your salon. We will give you some new fresh spring marketing ideas. This will include templates and examples and a spring menu.

Wednesday September 8th
Business Topic: What kind of attitude is growing within your team? A checklist to allow you to determine if your team members bring the right energy into your salon. We will work through some strategies to CHANGE IT OR CHANGE THEM.
Marketing Topic: Recognising that make up can be a profitable part of your business from a service and a sales point of view. Our special guest will guide you through everything from how to merchandise to get the best effect and how to market to get the best sales.

Wednesday September 22nd
Business Topic: 6 ways to dramatically increase your profit without increasing your costs. Our special guest will discuss how they focus on the things in their business that can make a real difference rather than just being busy doing the normal things that don’t really produce a result.
Marketing Topic: Christmas Marketing. Yes it is time to get ready for the busiest time of the year. We will put together a fantastic marketing plan to make sure that you get the most out of your December trading. If you get it all ready now you will avoid the last minute stress that often occurs.

Wednesday October 13th
Business Topic: How to turn a complaint client into a happy client and the procedures you need to have in place to protect yourself in case of a financial claim for damages.
Marketing Topic: Monday club. This is a great idea for salons that often find that Monday’s can be a bit of a quiet day. Ideas on how to make it work to bring people into the salon.
Gift with purchase retailing. Learn how to package and group your products so they are more attractive to your clients.

Wednesday October 27th
Business Topic: How to be a good manager and delegate all the things you don’t need to personally do yourself.
Marketing Topic: Weddings and special occasions. Many salons today develop this to be a great source of income for their salon. Our special guest will give you some great strategies to show you how to do this. Let’s get started on your January/February marketing to make sure you don’t just hope you work it.

Wednesday November 10th
Business Topic: Can’t they or won’t they. This is a training strategy that I have been working with for the last few months that I wish I had learnt many years ago. It is so simple yet so effective. I will show you how you can apply it to get better results from your team.
Marketing Topic: The last minute countdown to Christmas and making sure you have not forgotten anything. We will give you some last minute ideas that can be used to market to your staff instead of your clients so they become fired up marketing machines for the salon.

Wednesday November 24th
Business and Marketing Topic: We will have, as our guest, one of Australia’s best day spa owners who will share with you some of the things that she has put into place to make sure that this year is the best year to date. We will cover staff training, rosters, setting of goals and incentives, gift voucher marketing and general Christmas marketing. We will only cover one subject for this session as it will be across all the areas of the business.

Wednesday December 8th
Business Topic: Working your Christmas goals before, during and after. If you just let it happen you can be sure your results will be at least 20% below what they could be.
Marketing Topic: Extra services that can make a real difference to the level of client service and to the income at the end of the day. Some great marketing ideas to tell people you offer these services. Retail marketing for Christmas that will guarantee to bring in increased sales and staff incentives to go with.

Wednesday December 22nd
Business Topic: RE-focus on re-booking. It is so easy during this time to just slow down when it comes to inviting your clients to return. New clients. A great subject to focus on as the New Year approaches. How many do you need and how do you make sure you measure and manage this area. Your business will die without this being right.
Marketing subject: What do you need to achieve from your marketing in 2011. A question you must know the answer to.

What will each workshop consist of?

Each 45-minute session will have a business-focused topic and a marketing focused topic. Each subject will be especially chosen to improve your skills as a salon owner or manager and give you exciting marketing ideas.

Will I participate or do I just listen?

If you join the live session and just want to listen in, that’s fine, or the lines will be open at a certain point to provide an opportunity for you to ask questions of the facilitator if you wish to.

NOTE: Questions may occur to you or other subscribers after the close of the workshop, or after you have listened to the recording. At the beginning of the subsequent workshop we will allow 5 minutes to answer questions that have been emailed to us from the previous one.

What benefits do you receive for subscribing to the Your Coach Tele-Workshops programme?

You will:

• Connect with two Management Tele-Workshops each month with industry experts
• Have the ability to download each workshop and listen to it at any time
• Build a library of education and learning
• Get marketing ideas that work
• Get business ideas that build profit
• Get staff management strategies that build a strong team
• Get a good dose of motivation
• Network with other salon owners from Australia and New Zealand
• Get access to the members only area of the web site for templates and handouts
• Receive monthly business and marketing tips emailed to you free of charge

How do you get on board with Management Tele-Workshops?

Your Salon Management Tele Workshops programme is available to you via a monthly subscription.

Just click on the ‘Subscribe To Salon Tele-Workshops’ link on this page, fill out your details and you’re away! You’ll get an email confirming your subscription and explaining the next steps.

How to opt out

You can cancel your subscription by clicking on the ‘Please cancel my subscription’ button on this page. You will receive a message confirming that your subscription has been cancelled and no further payments will be processed.

When will the live tele-workshop be held each month?

Your beauty tele-workshop will be held on the 2nd and 4th Wednesday of each month at 8.45am EST. One week prior to each tele-workshop you will be emailed the subjects, who will be presenting and details of any guests. You will also receive your PIN in this email to enable you to join the workshop. You will not be able to log in without a PIN.

After each session every subscriber will be sent a link to an Mp3 of the live session to enable those who were not able to participate to download and listen to the workshop or those who did participate to build a resource library and/or review the content for potential questions.

Where do I call to join the workshop?

The email you receive in the week prior to the workshop will plainly detail the number you need to call and your PIN.

Members only area

The Your Coach web site will have a members only area that will have regular updates to keep you abreast of new ideas, templates and forms. As a member you will be provided with a personal PIN to allow you to access this web site.

Questions

If you would like any additional information, send your question to info@yourcoach.net.au or call Your Coach on (07) 32879199.